Tuesday, 9 May 2017
Apple is yet to crack the home tech market: Will the Siri Speaker change this?
We do not often talk about Apple's failure. A $ 800 billion ($ 61.9 billion) company whose iPod, iPhone, iPad and Mac names clearly show good moves, but Apple's efforts to conquer the living room in the same easy way make the Internet in our pockets Mostly flat.
Apple TV is a set-top box for streaming iTunes and on-demand content via streaming TV, and now is a good product, but Steve Jobs himself was eliminated as "hobby" in the difficult birth. Even now, it offers something cheaper than Amazon, Fire Stick and TV manufacturers are free to offer through their own Netflix and iPlayer applications.Then it was iPod Hi-Fi, a $ 350 living room boom box, launched in February 2006, only 19 months after being killed, no successor. Criticism includes limited functionality, no broadcast and remote control functions.
Recently, Apple's time capsule provides a simple way to back up data, but uses the proprietary system within the company's famous "walled garden". Today, the company's HomeKit system is used to control smart home products, such as the Philips Hue light and the Nest thermostat from the iPhone or iPad, which is not complete.
So Apple is preparing to launch a smart speaker to fight against Amazon and Google Home. Using Siri, the speaker is expected to be the way to control the music as a buyer, online query, set the timer, access the calendar, send the message and use it to control the home appliance.
Then it was iPod Hi-Fi, a $ 350 living room boom box, launched in February 2006, only 19 months after being killed, no successor. Criticism includes limited functionality, no broadcast and remote control functions.
Recently, Apple's time capsule provides a simple way to back up data, but uses the proprietary system within the company's famous "walled garden". Today, the company's HomeKit system is used to control smart home products, such as the Philips Hue light and the Nest thermostat from the iPhone or iPad, which is not complete.
So Apple is preparing to launch a smart speaker to fight against Amazon and Google Home. Using Siri, the speaker is expected to be the way to control the music as a buyer, online query, set the timer, access the calendar, send the message and use it to control the home appliance.Design and sound quality - perhaps with Beats brand - will walk in Apple Park, but Siri's wisdom will need to work in order to go beyond Google and Amazon's Alexa. Apple fans agree with a 9to5Mac released a survey found that a more intelligent Siri is by far the rumors of the speaker's greatest essential feature, accounting for 61% of the share. HomeKit's support is the second release at the time of publication.
Interestingly, despite the Amazon rumors that the upcoming launch of a new touch screen with Echo, Apple's chief executive Phil Schiller recently praised a smart phone with a display function.
"There's a lot of time when a voice assistant is really good, but that does not mean you'll never want a screen, so there's no screen to the idea that I'm not going to be," says the "gadget" 360, senior vice president of global marketing. Think it is suitable for many situations. "
Although there is no design flaw, but because of the often reliable Keiji Securities analyst Ming Zhiguo said Apple's work on the Siri speaker claims to be strengthened, they think the device will be as AirPlay speakers from the iPhone wireless music and multiplied. Mr. Guo also said that his company believes that Apple will be in June at WWDC announced its first AI product opportunities more than 50%, and in the second half of 2017 began selling in order to compete with the new Amazon echo model ... "Apple's annual Global Developers Conference will be held on June 5 media keynote speech, the speaker can be disclosed. Kuo also said it would provide "excellent acoustic performance" and "Echo" at a high price in the "high-end market".
Siri's wisdom is also out of date, and Apple's speakers can provide a perfect platform to show off a new set of skills and abilities. Although Siri has recently acquired the ability to interact with many third-party applications such as WhatsApp and Lyft, Apple's Siri page highlights simple operations such as setting up an alarm clock, dividing restaurant bills and making calls - Siri has done for many years.
Add a personal assistant to a home speaker, anyone can see the opportunity to ask for stupid questions and test Siri's knowledge is not just the owner of the iPhone, but also bring pressure on the apple to make her better, Do it better.
And Apple's high-end positioning will help the Siri speaker has been filled with Internet connectivity gadgets home, need to be able to illuminate bri