Get very different results in San Francisco, Google Image Search, "three black and three white teenagers boypresented how to reflect racial prejudice and social media issues online trouble.
From Clover Hill High School Midlothian, Virginia when, Kabir Alli a 18-year-old graduating senior, he released a Google image search in Twitter this week turned up a video clip of "three black children," police shooting digital . He and his friends found a smiling young population.when search for "three white boys."
"I actually from this search of my friend heard, just want to see everything myself. I did not think it turned out to be true," Allie told USA Today. "I was an absolute shock when I saw the results."
In Twitter posts nearly 6.5 times Retweet since Tuesday, and Twitter users are using the tag #threeblackteenagers discuss the meaning of the video. The occasion to talk about racism internet, people express anger Brock Turner, in the case of high-profile sexual assault conviction student at Stanford University before white photographs taken from high school graduation yearbook, but not his face police photo.
"I understand it's all just a web-based algorithms most frequently visited, but Google should be like to have more control on the right," Allie said.
It has been marked in the search engine results of years of racial prejudice. Google said it only reflected back to exist in society, prejudices what and how people search the web display.
In an emailed statement, Google said its image search results is what is on the network, including the emergence of certain types of images, how often they are described reflection.
"This means that sensitive issue and sometimes unpleasant things online description may affect the image of the search results are displayed for a given query," the statement read. "These results do not reflect Google own opinion or belief - as a company, we highly value the opinions, ideas and cultural diversity."
Some people agree. "Loooool. Is not Google's fault, but simply means that black people need to show the presence and work in the online stock," one person tweeted.
Alli said he does not think Google is racist. Due to chirp a result, they have changed, mainly because the results of his experiment online.
All of these mug shots up facts wrong, but black men make the wrong choice also plays an important role. If we do not want the image this from happening, we need to work to change it, "he said," three black This should not be so difficult to find young people normal non-offensive pictures. The search Sort depict us as a whole, these photos are not us. We have a lot to offer and did not search us what kind of justice.
Research professor of information studies at Los Angeles and the University of California African American SAFIYA Umoja Noble said that society should not let Google off the hook so easily.
"Google has appeared in a lot of events on its algorithm racial prejudice which has always issued a statement that it is not responsible for the output of the algorithm, however, we have to ask ourselves:? If Google is not responsible for its algorithm, what who is" Snow Boolean said, who wrote a book, compilation and analysis of the social consequences of racial prejudice searching online.
Basically, the Google search results using algorithms that search bias, then these results show more frequently to strengthen it. This is the top of the search results white grandmother (grandmother VanDoren white bread recipe and grandmother of bread on white Big Bear Lake, MN) and black grandmother (porn) is obvious. Not all the same algorithm works. Search at Bing.com and Yahoo search results are different, surfacing public television documentary in Mexico and Peru: black grandmother's wardrobe and black retro boots. Google is far more influential, treating at least two trillion a year search.
Some people say that search engines should do more, not just to solve the algorithm surfaced prejudice, but to use algorithms to combat it.
With cuts in public education and technology-dependent increase in the answers provided by the search engines in deciding what information you can see what information is important wielding more power than ever before. People think that Google as a trusted and reliable source of information impeccable. However, what is more often than not by the hand of a thoughtful planning Results missing, say librarians or teachers: gender stereotypes and racial prejudice understanding.
According to the Pew Research Center, 91 percent of search engine users said they always or almost always find them using search engines, 73% said that most or all of the information they find is accurate and credible when looking for.
"They are when you are looking for Starbucks time, said:" noble. "But when you are looking for information, ideas or concepts, algorithms often fail us deeply, but society does not really see the algorithm, unless such shocking moment has failed."
Google senior observer Danny Sullivan said, Google is a reflection of what is happening on the network and the "social issues as a whole." But, says founding editor of Search Engine Land, "Google may be able to find appropriate ways to adjust. "
Image Search related to general population, such as "black teenagers," Google may, for example, returns more positive image, Sullivan said.
"If someone is looking for mug shots, we are not looking to give back to Google is looking for mug shots, it does not mean that if you go looking for it, you will not find a negative content," Sullivan said. "I think Google need to spend more time looking at what they're doing, and ask how they are balanced across the network what use can ensure they do not strengthen the things they are to ensure that people are treated fairly reflected."
Christian Sandvig, University of Michigan professor of information, the algorithm proposed "Consumer Reports" of fashion.
"We need a systematic approach to independent
monitoring of these systems from the outside on this issue," said Sandvig.
"These companies are willing to bear the blocked
content to make their sites are not pleasant to use, and may eat into the
responsibility of advertising revenue," he said. "But when they are
asked about other types of content - content represents a more subtle problem,
or not a threat to their products user experience - we have to say, the
objective of the algorithm is based on our own behavior to make these decisions
this means: "As these decisions are made by a computer program, they are
inhuman, therefore, we are not responsible. "This begs the question: Is
not the programmers who do not work in the human Google"?
This is not the first time Google's search results have been
called.
Last year, Google apologized - suspending people submit the
ability to edit Google Maps - the use of race nickname direct users to search
for the White House.
Graphic designer Johanna Burai establishment of World White
Web noted Google search photos back in the hands of a white hand after photos.
The site, WorldWhiteWeb.net, encourage people to link to the image is not white
hands.
Burai toldBuzzFeed News April, the project, which suggests
other parts of the body and the search terms, such as men, women and children,
social prejudice illustrations similar results.
In a similar query, student Bonnie Kamona search for
"professional hair does not work" and that effects features
African-American women. Results for "professional hair work"
highlighted blond white woman.
As Guardianpointed search out, surfaced black women images
from blog and that famous "clear discussion and protest racist attitudes
hair."
In July last year, Google apologized after the photo
application automatically marked blacks as "gorilla." Jacky Alcine
programmers on Twitter that he had uploaded photos, the application has been
marked Alcine and a friend, both African Americans, screenshots
"gorilla."
A month ago, Yahoo's Flickr service introduced a new
technology to help tag photos. It defines a black and a white woman as the
gorilla twice.
2013 research report Latanya Sweeney, professor of Harvard
University, found that the effect of online advertising, "statistically
significant discrimination." And black people about the name,
"generate ad prompted a website, 92% to 95%, another search 81~86% of the
arrest," the researchers found that people associated with the name in
white resulting in a more of the results.
"These companies are not doing, African-Americans are
doing user testing keyword search. This is one of the reasons we continue to see
this happening," Noble said.
One of the culprits: long-term lack of internal diversity of
Silicon Valley technology companies, Noble said.
In Google, seven tenths of the staff are men. Most employees
are white (60%) and Asia (31%). Workforce composition Hispanics and African
Americans, only two percent of only 3% - a far cry from reflecting its users
around the world and the US racial and ethnic diversity.
"We are talking about the company's fixed and fixed
Silicon Valley culture pathetic level of education of the labor force, it is
not in the national research training, they do not have training in women's
studies," Noble said. "They do not know the work of the social
dimension is imported."
